ZenFri was built on a passion to tell stories in new ways. This boundless, medium-less quest has caused us to pursue endeavors across film, with “Schism” and “Fragile Things“, print with “Warpaint“, podcasting with “Full On Indie” and gaming with “Clandestine: Anomaly“. For the last year, all five of these very different projects have been in active stages of development, production or distribution.
Some of these projects have flourished, as is the case with Clandestine raising over a million dollars in funding, and being featured in press and conferences around the world.
And, while the current success of Clandestine is something to be excited about, it also means that the core team of Danielle and Corey King, which founded and operate the company are being stretched ever more thinly across projects. Usually, when it comes to prioritizing, the project with a large staff and funding wins out. It comes down to only having so many hours in the day, and only so many things we can focus on as a small indie, while still striving for a high level of quality.
We never want to release a project we are not able to properly support, and at this point in our growth, something had to give. Over the last month we’ve begun a detailed review of all our projects to determine the best way for us to move forward in the coming years.
While there may be further announcements to come, it is with a heavy heart that today we announce the cancellation of Warpaint Issue 2, and the closure of our US subsidiary, ZenFri LLC.
Warpaint was a project we were passionate about, and which we feel had a great potential to grow over the next few years. However as we grow, the publication’s core visionary Editor-in-Chief, Corey King, has taken on key roles in managing our rapidly growing company, and leading projects like Schism (Writer / Director / Producer), Clandestine (Executive Producer / Creative Director / Creator ) and Full On Indie (Producer / Host).
What makes all these projects different than Warpaint, is our role as content creators as opposed to publishers of other’s content. Maintaining a strong editorial team, contributor relations systems, customer service, distribution and marketing are things that don’t generally overlap or apply to our other projects, making it difficult to balance.
We still very much care about the art of written and visual works and hope one day, once we’ve matured as a company, to return to Warpaint or something like it. It’s just not something we can sustain with a high quality and proper post-launch support in today’s environment. We greatly enjoyed working on Issue 1 and 2, and were humbled by all the hard work, dedication and commitment from our editors, contributors and artists. We thank these people, and our fans for their support.